TM or other symbol used to identify the goods produced by a particular manufacturer or distributed by particular dealer and to distinguish them from products associated with manufacturers . A trademark that has been officially registered & legally protected .

Trademark is a sign that helps distinguish the products from a particular producer or enterprise from those of its competitors. By providing a distinctive sign to goods or services produced by an enterprise, trademarks create an enduring image in the customers’ mind.

Trademarks may be a word or a combination of words, letters and numerals. They may also consist of drawings, symbols, 3D signs such as shape and packaging of goods, or colours used as a distinguishing feature.

Contrary to widespread use of both terms as synonyms, a trademark is an identifier or “face” of the brand, not the brand itself.

The advantages of trademark registration are following:

• Protects your hard earned goodwill
• Protects your name from being used by others
• Creates a favourable impression in the mind of your consumers
• Helps in obtaining relief in case of infringement
• Gives you the right to license /assign trademarks

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